Social Media Content Planner
Social Media Content Planner
Plan. Publish. Measure. Repurpose.
Excel Content Management & Performance Tracker
Manage your social media content in one organized Microsoft Excel system. Plan content, organize campaigns, track manually entered performance metrics and build a repeatable repurposing workflow without relying on scattered notes or disconnected spreadsheets.
EVERYTHING YOUR CONTENT WORKFLOW NEEDS
- Plan up to 100 content pieces
- Organize content ideas before scheduling them
- Manage your production workflow
- Track campaign performance
- Monitor views, reach, impressions, engagement and clicks
- Track leads, sales and revenue
- Calculate engagement and conversion rates automatically from your entered data
- Repurpose your best-performing content
- Review key information from a visual dashboard
WHAT'S INCLUDED
12 connected Excel sheets plus the files you need to start using the system:
- Clean Excel Workbook
- DEMO Workbook
- PDF Instructions Guide
- START HERE
- SETUP
- CONTENT CALENDAR
- CONTENT IDEAS
- CONTENT PIPELINE
- PLATFORM PLANNER
- KEYWORDS & HASHTAGS
- CAMPAIGN TRACKER
- CONTENT PERFORMANCE
- REPURPOSE TRACKER
- DASHBOARD
- LISTS
TRACK CONTENT PERFORMANCE
Enter the metrics available from your own social media accounts, including Views, Reach, Impressions, Likes, Comments, Shares, Saves, Clicks, Leads, Sales and Revenue. The workbook then calculates useful metrics such as Engagements, Engagement Rate, CTR, Lead Conversion Rate and Sales Conversion Rate.
CREATE MORE FROM YOUR BEST CONTENT
Use the Repurpose Tracker to take an original content item and organize adaptations for channels such as Instagram, TikTok, Pinterest, YouTube Shorts, LinkedIn and more. The workbook helps you manage the repurposing workflow; it does not automatically create or publish content.
VISUAL DASHBOARD
Review high-level information such as Total Content, Published Content, Scheduled Content, Overdue Content, Views, Reach, Engagement, Clicks, Leads, Sales, Revenue, Best Platform, Best Content Type, Best Content Pillar, Top Performing Post, Campaigns and Repurposed Content.
PERFECT FOR
Small business owners, creators, freelancers, social media managers, agencies, coaches, consultants, virtual assistants, Etsy sellers, Shopify sellers and service providers.
HOW IT WORKS
- Purchase the template
- Download your files
- Open the workbook in Microsoft Excel
- Add your content ideas
- Plan your content calendar
- Track performance using your own platform data
- Review your dashboard
- Repurpose your strongest content
DIGITAL PRODUCT
This is a digital download. No physical product will be shipped.
COMPATIBILITY
Designed for Microsoft Excel. A current desktop version of Microsoft Excel is recommended. Google Sheets compatibility is not claimed.
IMPORTANT LIMITATIONS
This workbook does not automatically publish or schedule social media posts, connect to Instagram or TikTok APIs, import live analytics, automatically track followers, perform live hashtag research or generate AI content. Performance metrics must be entered manually.
LICENSE
For the purchaser's own personal or internal business use. The product may not be resold, redistributed, shared, sublicensed, uploaded to another marketplace or sold as a modified competing template. © Exile Digital Store.
DISCLAIMER
This workbook is a content planning, social media organization and performance tracking tool. It does not guarantee followers, views, engagement, leads, sales, revenue, viral content or business growth. Campaign budget and revenue fields are for internal organization only.